GS1 US is a neutral, not-for-profit organization that helps companies uniquely identify products, locations, and other assets and share information about them in a consistent way. Best known as the U.S. administrator of the Global Trade Item Number (GTIN) and UPC/EAN barcode, GS1 US also helps develop best practices for efficient supply chains and effective business relationships—all to help better serve today’s consumers and their changing needs.
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