GS1 US is a neutral, not-for-profit organization that helps companies uniquely identify products, locations, and other assets and share information about them in a consistent way. Best known as the U.S. administrator of the Global Trade Item Number (GTIN) and UPC/EAN barcode, GS1 US also helps develop best practices for efficient supply chains and effective business relationships—all to help better serve today’s consumers and their changing needs.
Read an article written by the team at Avask for our blog:
The Power of GTIN: The Crucial Role of Product Identification in E-Commerce Businesses
