CABILLY & CO

About Us

Cabilly & Co. is one of the only firms in the world that combines years of expertise in intellectual property, and daily interactions with Amazon sellers. Our attorneys accompany Amazon and e-commerce sellers in every step of their business journey- from registering their IP rights in trademarks, patents, and copyright, to assisting them with day-to-day issues that arise on the selling platforms.

The firm was founded by Yael Cabilly, a NY attorney, who was recently ranked among the top 50 trademark lawyers in the United States. Yael and the firm’s attorneys have been advising thousands of E-commerce sellers on various legal issues.

What Sets
Us Apart.

Top 20

Trademark lawyer in the us

According to Huski.ai

Top 3

service providers for Amazon sellers

According to Seller Poll

96%

success rate for TM registrations

6,000+

Clients

Our Professional Team

We employ the leading minds in e-commerce and IP law, with a team that strives for excellence and professionalism.

Yael Cabilly

FOUNDER & PARTNER

Shira Bubis

partner

Ronit Epstein Klein

partner

Assaf Sternfeld

CEO

Yaffa Dagan

ASSOCIATE

Shahak Leon Netz

senior associate

Teri N. Small

patent attorney

Naomi Greenberg

associate

Yair Fishbein

HEAD OF MARKETING

Jonny Gaon

E-Commerce Compliance Consultant

Seth Kaplan

E-Commerce Compliance Consultant

Joel Clary

Paralegal

Reut Swisa Drai

ACCOUNTING

Eddo Dinstein

Of Counsel

Sharon Raviv

Of Counsel

John P. Burhans

Compliance Expert

Yael Cabilly

FOUNDER & PARTNER

Yael Cabilly is the founder of Cabilly & Co., and one of the leading attorneys in the field of E-Commerce Law. With over 17 years of experience in Intellectual Property, Yael uses her unique IP background to solve problems on E-Commerce platforms, and protect her clients’ interests. 

Yael has a Master’s degree from Columbia University, and is licensed to practice law in New York and Israel. 

Shira Bubis

PARTNER

With a dual license (NY and Israel bars), and over 14 years for experience, ‎Shira heads the E-commerce department at Cabilly & Co. with spirit and ‎conviction. Having a deep understanding of the Amazon platform and e-‎commerce related laws, Shira is able to serve as a voice to many businesses ‎and Amazon sellers, fighting the Amazon giant. This is true, whether you are a ‎small seller or a large-scale seller/aggregator. Specializing in complex ‎suspensions, often escalating to Amazon’s legal department, she is able to ‎make Amazon listen and reinstate listings and accounts effectively and in the ‎shortest time possible. ‎

Ronit Epstein Klein

PARTNER

Ronit is an experienced attorney in the field of Intellectual Property and heads the IP Department of Cabilly & Co. She specialises in representing and advising clients in all aspects of intellectual property and e-commerce laws, including trademarks registration as well as protection and enforcement of patents, trademarks, copyrights and designs rights. Ronit assists dozens of brand owners and Amazon Sellers in the protection of their brands and fights hijackers on Amazon.

Ronit holds a LL.B from the Hebrew University and is licensed to practice law. Ronit also has a B.Sc. in Electrical Engineering from Tel Aviv University.

Assaf Sternfeld

CEO

Assaf has been admitted to the bar in 2009 and specialized in litigation and commercial law.

Assaf also holds an MBA in Tech and Innovation Management, Strategy and Entrepreneurship from Tel Aviv University.

Prior to joining Cabilly & Co., He filled various roles in Business Development & Strategy departments at multiple organizations and in 2015 established and led an E-Commerce startup company which was acquired in 2018.

In 2021, Assaf joined Cabilly & Co. as the CEO where he is executing and overseeing the firm’s financial plans, policies, and development/growth strategies and is also in charge of customer relations and developing business partnerships.

Yaffa Dagan

Associate

Yaffa is a trademark specialist and has vast experience in various Intellectual Property fields since the year 2000. Yaffa holds her law degree (LL.B.) from Tel-Aviv University and is a member of the Israeli Bar Association since 2002. Yaffa worked as an associate lawyer in Israel’s leading IP law firms, where she obtained her vast legal experience in complex trademarks, designs, copyrights and domain name matters, and in litigation of Intellectual Property law.
 

Shahak Leon Netz

SENIOR ASSOCIATE

Shahak Leon Netz is an intellectual property lawyer with extensive experience in trademark law, intellectual property litigation, settlement negotiations, contracts, Amazon seller account migration and more. He has worked with large international corporations in leading intellectual property law firms.

Shahak holds degrees in law (LL.B.) and communications (B.A.), and is a member of the Israeli Bar Association since 2011.

Teri N. Small

PATENT ATTORNEY

Teri is a U.S. Intellectual Property Attorney with 7 years of experience. Teri represents clients in a variety of intellectual property matters, with an emphasis on utility and design patent prosecution, and enforcement. Teri has significant experience drafting and prosecuting U.S. and international patent applications in a variety of technical areas, with an emphasis on obtaining the broadest protection possible. In addition, Teri advises clients on the scope of patent protection, and provides crucial patentability, invalidity, freedom-to-operate, and design-around analysis.

Naomi Greenberg

ASSOCIATE

Naomi is a NY and Israel licensed attorney with over 3 years of experience in intellectual property, specifically in trademarks, intellectual property litigation, contracts, and complex copyright issues. She holds degrees in law (LL.B.) and communications (B.A.). Naomi is part of the Suspensions Department, serving Amazon sellers worldwide, specializing in IP law, design patents, US compliance and safety issues, and other Amazon regulations and requirements.

Yair Fishbein

HEAD OF MARKETING

Yair is a marketing expert with more than 6 years of experience in the fields of marketing and content creation.
 
Throughout his career, Yair was responsible for implementing marketing strategies in a variety of companies.
 
Yair joined Cabilly in order to make it the “go-to” firm for all things e-commerce and intellectual property.
“Marketing-driven content” guides his professional and personal lives.

Jonny Gaon

E-Commerce Compliance Consultant

Jonny is an e-commerce account specialist and part of the Suspension Department, with over 8 years of experience helping sellers worldwide. He specializes in the drafting of appeal letters and plans of action for account and listing reinstatement, compliance, regulatory and safety issues, product misclassification and e-commerce platform regulations and policies in general.

Seth Kaplan

E-COMMERCE COMPLIANCE CONSULTANT

As a member of the Suspensions Department, Seth assists sellers with their account, listing, shipping, and advertising issues, helping them understand Amazon’s policies and expectations. Over the past 9 years, Seth has helped sellers around the world navigate Amazon’s sometimes confusing support systems and escalation processes.

Joel Clary

PARALEGAL

Joel is a paralegal assisting with trademark research, searches and registrations, and assisting sellers on the Amazon platform by drafting plans of action and appeal letters to reinstate suspended listings and accounts.

Reut Swisa Drai

ACCOUNTING

Reut joined Cabilly & Co. in 2021 as Accounting Manager and has 7 years’ experience in finance roles.

Among her responsibilities at the firm, she oversees collections and payments, monitoring income and expenditure and assisting clients with all accounting issues.

Reut is also in charge of accounting reports and working alongside the firms’ accountants.

Eddo Dinstein

OF COUNSEL

Eddo earned his LLB magna cum laude from Tel Aviv University and his SJD from Harvard Law School. His legal career began at a leading New York law firm that specializes in mergers and acquisitions (M&A). He is also a member of the New York State Bar.

Eddo specializes in the representation of hi-tech entrepreneurs and companies in international commercial activity and M&A deals. He offers consultation to entrepreneurs and startups, starting with the pre-seed stage.

Eddo specializes in representing sellers and buyers of medium and large e-commerce businesses (Amazon FBA in particular).

Sharon Raviv

OF COUNSEL

Sharon is an M&A specialist with over 20 years of experience advising sellers, buyers and investment targets in complex cross borders sales, acquisitions and investment transactions, in various spaces. Sharon has represented sellers and buyers in numerous deals for the sale/purchase of Amazon FBA businesses, with an aggregate deal value in excess of $100 million.  Sharon also handles complex commercial transactions in a wide range of industries. Sharon holds a masters law degree (LL.M.) from Cornell Law School and a graduate law degree (LL.B.) from the Hebrew University of Jerusalem, and is licensed to practice law in Israel (since 1998) and in New York (since 2003).

John P. Burhans

COMPLIANCE EXPERT

John P. Burhans is a licensed customs broker working in the logistics and trade compliance industry for over 15 years.  John was the head of logistics for Sotheby’s Auction House in charge of the transport and management of Fine Arts and Jewelry.  In addition he was the manager at a bio-technology company importing and exporting medical devices.  He was also the Director of Logistics North America managing all aspects of consumer products logistics.  The vast exposure to multiple product categories has provided John hands on experience to navigate the complexities of international trade.

John has assisted numerous companies in successfully bringing their products into the North American Market.  He advises on product compliance, best business practices, and registers companies and products with the Federal Food and Drug Administration (FDA), Environmental Protection Agency (EPA).  He is able to obtain for his clients permits from U.S. agencies such as USDA, CBP, FTC. As a Licensed Customs Broker John can transact all customs business with U.S. Customs Border and Protection on behalf of importers/exporters.  John believes in bringing all his expertise to provide comprehensive reviews of products to ensure compliance and effective marketing of products.